I am a big fan of some of the creative advertising films that come out of Thailand. Remember the anti-smoking campaign a few months ago?
Here’s a recent one produced by Thai mobile phone company TrueMoveH. The film is simply called “Giving” and follows the story of a poor boy over a 30 year period and the man who once helped him. The film doesn’t necessarily link to the mobile phone company, but the film is certainly memorable. At more than 13 million views, I would think that the mobile phone company must be pretty chuffed by the film — whether this translates into increased mobile phone subscriptions remains to be seen.
Enjoy the clip nevertheless!
For many spokespeople it’s their worst nightmare – having to communicate terrible news and face up to the media who are looking to find a story or lay blame on the company or organisation. Some spokespeople are better than others – some are unflappable – even in the worst possible crises, while others crumble as soon as the tough questions start to come. Any decent PR person would recommend that their spokespeople have regular media training and if there is a crisis that crops up, this should be urgently repeated before stepping in front of the camera. Here’s some examples of spokespeople that didn’t follow those examples. Read more
Working in a very international environment, I’ve had the opportunity to experience the unique cultural dos and don’ts from many countries. Whenever I start working in a new country or market I spend lots of time researching the market, the culture, the business culture and of course the history. All of this makes it easier to work in the environment – whether it’s for a few days or a couple of months.
We’ve all sat on airlines and ignored the safety briefings. After all there are only so many times that you can watch the same video. Well, Air New Zealand seems to have cracked it. Start it off with some pretty beautiful New Zealand scenery, a few boy scouts and Bear Grylls – the famous British adventurer. Take a look - would you pay attention to your safety briefing?
Last year they also put together a clever briefing based on the Hobbit: