For many spokespeople it’s their worst nightmare – having to communicate terrible news and face up to the media who are looking to find a story or lay blame on the company or organisation. Some spokespeople are better than others – some are unflappable – even in the worst possible crises, while others crumble as soon as the tough questions start to come. Any decent PR person would recommend that their spokespeople have regular media training and if there is a crisis that crops up, this should be urgently repeated before stepping in front of the camera. Here’s some examples of spokespeople that didn’t follow those examples. Read more
Working in a very international environment, I’ve had the opportunity to experience the unique cultural dos and don’ts from many countries. Whenever I start working in a new country or market I spend lots of time researching the market, the culture, the business culture and of course the history. All of this makes it easier to work in the environment – whether it’s for a few days or a couple of months.
We’ve all sat on airlines and ignored the safety briefings. After all there are only so many times that you can watch the same video. Well, Air New Zealand seems to have cracked it. Start it off with some pretty beautiful New Zealand scenery, a few boy scouts and Bear Grylls – the famous British adventurer. Take a look - would you pay attention to your safety briefing?
Last year they also put together a clever briefing based on the Hobbit:
Why a single month is not enough to promote breast cancer awareness
I’ve wanted to write about breast cancer awareness month for the past six weeks, but have been unable to find the right thing to say about it until today. My reason for wanting to write about breast cancer awareness month is personal: I was diagnosed with breast cancer six months ago and have just finished my treatment. I kept news of my cancer diagnosis quiet until my treatment was over. I finished radiation treatment in October 2012 and I am now back at work. There were two articles that appeared in the UAE’s National newspaper this week which have given me inspiration to write about this horrible disease from an area that I know well – the communications perspective. One article in the UAE’s National Newspaper reported that women in the UAE are not getting screened soon enough and if they do get screened many are not coming for follow-up appointments when requested, thus increasing the likelihood of their cancer becoming terminal.
Fabric Recruitment, the London and Dubai-based PR recruitment consultancy, has just released its 2012 salary survey for the UAE-based PR industry. The survey has been released through the Middle East PR Association (MEPRA) and looks at only jobs in the PR consultancy world in the UAE. Nothing new or surprising – salaries appear to have stayed relatively the same over the past three or four years. Salaries in the UAE are calculated monthly in UAE dirham. Roles in Abu Dhabi can pay slightly more than in Dubai, while a job in Qatar will pay relatively the same as in the UAE. PR jobs in Saudi Arabia pay more than in the UAE, but this fluctuates with supply and demand. Here’s a summary of the findings: Read more